Much More Than Just An Expo!
The print industry used to be comprised of many, many different silos. Both on the service provider side and on the buyer side.
That has been reduced significantly over the past 25 years, primarily due to the proliferation of digital workflows and digital print. Today, the existing silos that are still in place are being broken down, quickly and quietly. Convergence of market applications, once again with a foundation based around digital, are in continuous motion in all directions. The resulting question is no longer "why?" or "how?" but "what do we do about it?".
As the PSP, as the brand and as the buyer. Today's changes impact everyone.
The best way to start is to learn, discover, and take action on what new business segments will your company enter, plus how can you better optimize and defend your existing model?
There is no better place to start this process, accelerate this process, or finalize your action plan than at PRINTING United Expo.
Fortunately for you, the dates are right in front of us, October 22-24 in Orlando.
Don't think of this as a typical 'show' that has equipment on a bunch of stands.
Come see the latest and most enlightening business opportunities in apparel, commercial, labels, packaging, promotional products, industrial print, book production, direct mail, hardware, software, supplies.
Attend any one or more of 100+ educational sessions on about any topic you could imagine.
Meet industry leaders in sessions, events, at their booths and even "After Dark".
Have an open exchange with your peers at the new "Spill The Ink" gatherings.
Learn about The Alliance, Women In Print, AI in Print, take the Digital Embellishment Tour.
And, of course, all the newest technology on display to help you achieve your business objectives.
To say the opportunities to learn are endless is not an over statement.
This is not an event for one silo, but for ALL print service providers, buyers, brands, students, and media. If you have any questions, please message me and as a member of The Printing United All-Star Team, we will help you in any way we can, including providing you and your fellow attendees with a free registration to attend the event!
So, I hope to see you in Orlando FL, October 22-24. Find me to say hello!
Safe travels!
About the Author
Mark Pomerantz is a 40-year veteran of the print industry, primarily with OEM technology suppliers serving print service providers. Mark now operates independently through his company, SalesWisdom, providing services such as fractional sales, marketing, and special projects.
